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Altra Running

Altra Running designs shoes that help runners keep running. Altra is known for disrupting the running shoe industry by leading the charge on designing shoes with a roomy toe box and zero to low drop shoes.

My role: email & landing page design, digital ads & animation, in-store print collateral, wholesale catalog design.

Created while at Altra Running, a VF Company

Badges, Digital Ads & Printed Hang Tags

Landing Page & Email Design

(Left/Top) Launching the new Mont Blanc Carbon — Altra’s first carbon-plated trail runner. The goal for the page was to drive conversion.

(Right/Bottom) Email sent to a non-purchaser audience — 375k customers. There were three goals; educate on the Altra brand, market Altra’s product categories and inform on the brands 30-day guarantee. Outcome: A wide mix of products were purchased through this email; clicks were evenly distributed throughout, showing that customers were engaged beyond the hero image

Revenue: above average | CTR: 2.4% (above average) – Average for NonPurchaser audience is .86% | Conversion / CVR: 1.4% (above average) – Average for NonPurchaser audience is 1.12% | AOV: slightly above average

Designing for Mobile

The goal for Altra’s “Our Story” page was to educate and inspire new customers and create new consumers. Outcome: 43% of mobile visitors scroll to the bottom and the very last CTA has ~2x a higher click rate than the only other CTA higher up the page. The last button links to Altra’s “Shoe Finder”, so this tells us that the content and design of this page is successful in engaging a good portion of customers and getting them curious enough to check out which shoe is right for them.

View site Topo Designs Altra Running Kostow Greenwood Architects

kylie@kylievdesign.com