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Brand / Marketing

About Me

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Kylie Vanderheiden

I’m an empathetic designer who loves making things simple, clear, and more enjoyable for users. I thrive on collaborating with clients, developers, and marketers — hearing different perspectives keeps the work fresh and fun. Design is always changing, and I’m all about learning new tools and adapting creatively.

While most of my background is in marketing and brand design, I’ve been stepping into product work. Recently, I teamed up with the UX team at VF Corporation to help build and maintain a multi-brand design system, part of an initiative to move the VF Emerging Brands to the Shopify platform.

When I’m not designing, I’m happily playing mom to a mix of creatures and greenery — my stepson, a house full of plants, a bunny/my office buddy, and a stubborn husky/pit mix. I enjoy the classic (yet not-too-extreme…) Colorado pastimes like hiking, biking, and cabin time (which can be extreme, especially when board games and puzzles are involved). But my favorite way to unwind will always be watching movies at home with my movie-buff fiancé.