Landing pages & email
The Rover Pack campaign was an initiative to introduce new styles to one of Topo Designs’ signature backpacks. Below are the designs for the official landing page and launch email.
Topo Designs is an outdoor fashion brand based in Denver, CO. The marketing team's goal to "define the new outdoor" was the foundation of the art direction for these graphics. The designs featured below give a very brief overview of the assets I helped create to enhance the brand.
My roles: email design & development, retail print design, website design & development, digital advertising graphics, seasonal sales workbook & line sheet design
Created while at Topo Designs.The Rover Pack campaign was an initiative to introduce new styles to one of Topo Designs’ signature backpacks. Below are the designs for the official landing page and launch email.
Since starting in 2017, my contributions within our small marketing team helped elevate the brand’s look and feel and gave it a new sense of legitimacy. I set up and managed a new email service provider, which allowed our email marketing strategies to improve, as well as become more efficient by creating automated campaigns and design templates. I also assisted in a complete website redesign that drastically improved sales and user experience.
